Every aspiring and accomplished author understands that Amazon is the largest book retailer. Whether self or traditionally published, you have to offer your book for sale on Amazon.
But what many authors may not understand is that unless you have some serious name recognition, like Stephen King or Michelle Obama, successfully selling books on Amazon requires an understanding of Amazon keywords and categories. You need a strategy to discover, select, and use them to maximize your Amazon presence.
That understanding, strategy, and method is exactly what the new course from Kindlepreneur, “Mastering Keywords and Categories” aims to provide to authors of all levels.
This can make the difference between a book that sells and one that doesn’t. You work too hard on your writing to let that happen, don’t you?
What's in this post:
Amazon is a Search Engine
Amazon is a store, but it is also a search engine, similar to Google. The Amazon search engine, called A9, is a computer program. It’s just an algorithm.
Like the Google search engine, A9 can be studied and analyzed. If we understand how it works we can make decisions for our book sales pages to better position those books for sales.
When I heard that Dave Chesson from Kindlepreneur has put together this course I had to check it out. I’ve been a Publisher Rocket user for a while now. I use it to help my clients make the most of their Amazon book sales page.
Publisher Rocket is the best tool I have found to research Amazon kindle keywords, categories, and competiton. It uncovers valuable information and it saves a ton of time.
But there is a learning curve. One thing Kindlepreneur does in the course is show us how to use Publisher Rocket effectively.
Full disclosure: I am an affiliate of Publisher Rocket. That’s because I use it and I like it. I strive to do good in the world, and part of that is to help people. Sharing this with you is part of that effort. What follows is my honest opinion about the course, and Publisher Rocket.
The Mastering Keywords and Categories Course
What Do You Get in the Course?
The course is divided into 2 sections: Mastering Keywords and Mastering Categories. Each section consists of 3 videos. There is also a sample Google Sheet you can copy and use in your own keyword research.
Lesson 1: The Art & Science to Kindle Keywords – 6 mins
Lesson 2: How to Find Profitable Fiction & Nonfiction Keywords – 28 mins
Lesson 3: Selecting & Using Your Keywords More Effectively – 33 mins
Lesson 1: The Art & Science to Amazon Categories – 9 mins
Lesson 3: How to Change & Manage Your Amazon Categories – 13 mins
Lesson 2: How to Find Bestselling Categories – 19 mins
I’ve watched all the videos twice, and took notes. Dave is great presenter. The videos are easy to watch, and easy to understand. It doesn’t get boring because virtually everything he talks about is important. This is solid information.
Some high points:
- The importance of keywords to making book sales
- How to choose the right keywords and where to use them to maximize sales
- Different strategies for fiction and non-fiction
- The difference between BISAC and Amazon book categories
- How to select the best categories to maximize sales
- How to deal with Amazon to get your book into the categories you want
Dave tells us the why, not just how. This isn’t just a set of instructions, it provides a framework for each individual author to make the best choices for a particular book.
It’s best practice, when writing a review like this, to have some criticism, not just praise. Honestly, the only thing I can say is that occasionally Dave trips over his words. But he recovers quickly and his message is never lost.
I couldn’t imagine making videos like this, I’d be terrible! I’m cutting him some slack on this one.
The bottom line is I learned a lot from the course and I’m glad I had the opportunity to go through it.
Should You Buy Mastering Keywords and Categories?
If you know this stuff, or you have a system that is working for you, you don’t need this course. Otherwise, I suggest you check it out. I think it will be pretty eye-opening.
If you already have Publisher Rocket you will find this course truly valuable. Rocket has a learning curve, and it’s not obvious how to best use it. These videos show you exactly how to use it, how to interpret the information it uncovers, and how to act on that knowledge.
In other words, it will help you sell more books!
Do You Need Publisher Rocket?
Dave does show us how to do things manually in the videos. Some things are realistic, but it would take hours to do some these things without Rocket.
Publisher Rocket gets data from the Amazon API, which provides some information not easily accessible on the Amazon website. It also does calculations for you, which save a great deal of time and energy.
It is possible to do the same thing without Rocket but it’s not realistic.
Try it Risk Free
Kindlepreneur offers a no questions asked complete refund for 30 days, so you have nothing to lose.
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